A naming system for client links and UTM reporting
Organize links by client, placement, market, and launch so campaign reporting stays readable as volume grows.
Read the guideAgency resources
Practical guidance for teams building branded links, offline attribution, intelligent destinations, and trustworthy client reporting.
Need product setup first?
Start with the workflow documentation, then return for campaign planning ideas.
Organize links by client, placement, market, and launch so campaign reporting stays readable as volume grows.
Read the guideMap each placement to a stable QR campaign before printing, then monitor scans without losing destination control.
Read the guideUse ordered routing rules with a safe fallback to direct visitors to the relevant store, checkout, or landing page.
Read the guideCoordinate CNAME setup, verification, SSL status, and link migration before a branded domain goes live.
Read the guideEditorial focus
Resources focus on measurable workflows and operational confidence, without invented case studies or performance promises.
UTM hygiene, QR scans, traffic quality, channel breakdowns, and export-ready reporting.
Domain rollouts, routing QA, campaign organization, permissions, and launch review.
Traffic quality, abuse prevention, privacy-safe analytics, and responsible link management.